FAQ

ADVERTISING

  1. Is there a place to view your television ads online?

  2. Yes! You can visit our A/V Center.
  3. I would like to know about the music used in one of your latest ads, how can I find this information?

  4. The music in our advertising is often an original recording produced by agencies specifically for the commercial. There are also ads that feature previously released music or re-recorded versions of original compositions. We're happy to share these details if you would like to send us an email request. Be sure to include the product being advertised, as well as a detailed description of the ad.
  5. How can someone appear in your ads? Do you accept photos to be used as ads?

  6. The Coca-Cola Company works with professional agencies to produce advertisements. The people who appear in our ads are found by our ad agencies through talent agencies. We do not accept photos or other artwork to appear in ads.
  7. Can you share your marketing strategies with me? What is the target market for your products? How much money do you spend on advertising?

  8. Unfortunately, we are not at liberty to disclose detailed marketing information for any of our 400 brands. The only marketing information that we publicly disclose can be found in press releasesfor marketing initiatives and new product launches. You can find some of the information you seek through publications including Beverage World, Beverage Digest, The Wall Street Journal,Advertising Age and AdWeek.
    As for expenditures, we expense production costs of print, radio, internet and television advertisements as of the first date the advertisements take place. The following amounts reflect the total worldwide amounts spent on print, radio, internet, and television advertising. Advertising expenses included in selling, administrative and general expenses were approximately:
    2006: $2.6 billion
    2005: $2.5 billion
    2004: $2.2 billion
    2003: $1.8 billion
    2002: $1.7 billion
    2001: $2.0 billion
    2000: $1.7 billion
    1999: $1.7 billion
    1998: $1.6 billion
    1997: $1.6 billion
    1996: $1.4 billion
    1995: $1.3 billion
    1994: $1.1 billion
    1993: $1.0 billion
    We do not disclose how much we spend on advertising by country, brand, or media type, only the total worldwide amount per year. Unfortunately, these are the only years for which our figures are available.

COCA-COLA ALUMNI ASSOCIATION

  1. Where can I find the latest news and information on Coca-Cola alumni?

  2. At The Coca-Cola Company, we value our associates' many contributions and years of service and invite those who retire to stay in touch with the Company and each other by visiting our dedicated alumni website, www.gebyarcocacola.com. On the site you will find the latest news, announcements and calendar of events, as well as a directory of registered users.
    Request access or log in to the Coca-Cola Alumni Association website.
    Please note that access to the site is restricted to only Coca-Cola alumni.

COLLECTIBLES

  1. I am trying to find a Coca-Cola collectible item; where should I look?

  2. You can find many collectibles at www.coca-colastore.com, the Coca-Cola Store at the World ofCoca-Cola in Atlanta or the Coca-Cola Store in Las Vegas.
    Members of My Coke Rewards have exclusive access to a variety of limited-time, Coca-Colabranded items. Learn how to earn rewards just from drinking your favorite brands and join today.
    For vintage collectibles, you may wish to consult with someone in The Coca-Cola Collectors Club, a non-profit, grass-roots organization run by collectors: www.cocacolaclub.org.
  3. I'm interested in finding out the age and value of an older Coca-Cola item I've found. Who can help me?

  4. We maintain information about various collectible items in the Collectors Columns section of this website.
    In addition, The Coca-Cola Collectors Club, a non-profit, grass-roots organization run by collectors, publishes prices realized at Club auctions on its website, www.cocacolaclub.org. This collectors group also issues publications and holds local and national meetings where a variety of collectibles are available.
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